How it works

Quality conversion tracking, made easy.

Drop in our pixel, connect your sources and destinations, and toggle events on. FunnelTrack automatically matches, enriches, and delivers every conversion signal — so your ad platforms get cleaner data and start learning faster from day one.

Deploy our pixel on your site

Paste one snippet into your site head — Webflow, Wix, WordPress, ClickFunnels, or any HTML-based builder. You don't need an engineer, a GTM-SS container, or a GCP project to get started.

<script
  src="https://cdn.funneltrack.com/ft.js"
  data-site="ft_AB12C"
  async>
</script>

Add a source integration

Connect your CRM, forms, and scheduler so we can capture conversion events server-side, exactly where they happen. If we don't have a native integration for your tool, you can send custom webhooks for anything else.

app.funneltrack.com / sources

ClickFunnels 2.0Connected

Gravity FormsConnected

UnbounceConnected

CalendlyConnected

Connect to a destination

Pick the ad platforms you run on, and we'll handle the Conversion API wiring for each one. Meta, Google, TikTok, Pinterest, Reddit, and GA4 are all supported out of the box, with no manual mapping required.

app.funneltrack.com / destinations

Meta Conversions APIConnected

Google AdsConnected

Google Analytics 4Connected

TikTok Events APIConnected

Reddit Conversions APIConnected

Toggle on events

You decide which events go to which platform — for example, sending closed-won deals to Meta and qualified leads to Google. You control the routing, while we handle identity resolution, deduplication, and delivery.

app.funneltrack.com / clickfunnels / routing / meta

→

Event Routing

ClickFunnels 2.0 → Meta Conversions API

6 of 6 events enabledSaved

Tracking1 of 1 enabled

Page ViewRecommended

PageView

Lead generation3 of 3 enabled

Contact Created

Custom · ContactCreated

Form Submission

Lead

Qualified Lead

Custom · QualifiedLead

Purchases2 of 2 enabled

One-Time Order Paid

Purchase

Subscription Started

Quality conversion data sent to ad platform

FunnelTrack hashes user identifiers (email, phone, name, IP, user agent) and attaches them to every event before delivery. Ad platforms see high Event Match Quality scores and report substantially more conversions than the pixel alone — fuel for sharper targeting and better bidding.

app.funneltrack.com / quality

Event match quality score (web)

9.3/10

Additional conversions reported · CAPI

+26.3%

vs pixel alone

100% of events

Phone number

100% of events

IP Address

100% of events

User Agent

100% of events

First Name

100% of events

Last Name

100% of events

ZIP code

100% of events

Click ID

100% of events

Watch performance improve

The ad platforms now get cleaner, deeper signal. They retrain on real outcomes and start finding leads that become customers, not just form fills that go nowhere.

Metric

Before (Pixel-Only)

After (FunnelTrack)

Event Match Quality

4.5/10

9.3/10

Conversions

46+40%

CPA

$80

$68−15%

Revenue

$3,300

$7,000+112%

ROAS

1.25×

2.25×

Visibility

See every signal — inbound and outbound.

FunnelTrack logs every event we receive from your sources and every API call we make to your destinations. Real-time visibility, full payloads, no black box.

Inbound signals

Every event captured from your sources

Watch lead-form submissions, qualified leads, appointment bookings, and closed-won deals stream in from your CRM, forms, and scheduler in real time. Filter by source, event type, or time range.

app.funneltrack.com / logs / inbound

TimeSourceEventStatus