Send your ads the signal that actually drives revenue.

Set up server-side event tracking in minutes — no complicated tags, no developer required. FunnelTrack automatically matches and enriches every conversion signal, so your ad platforms learn faster, target sharper, and find more of the buyers that drive real ROAS.

  • Full-funnel conversion tracking
  • Instant server-side tagging
  • Easily use Conversion APIs
  • 14-day free trial
Why FunnelTrack

Built for performance marketers who care about true ROAS.

Four reasons agencies and in-house teams switch to FunnelTrack.

Easily Enable Full-Funnel & Custom Event Tracking

Allow your ad platforms to see what your CRM sees. Track funnel stages from lead to closed deals & set up custom event tracking without complicated web tagging.

Instantly Leverage Conversion APIs

Significantly improve the accuracy of conversion tracking & unlock enhanced campaign learning compared to using web pixels alone.

Automatic Event & User Data Enrichment

No need to deal with complicated conversion tag setup — we handle it for you. We get crucial context like conversion value & user information over to your ad platform with no additional work from you.

Improved Identity Resolution & Matching

Match users across devices and sessions in the full attribution window. Conversions credit the right campaign — even cross-device.

Problems we solve

Your campaign learning is broken. We fix it.

FunnelTrack is designed to help marketers fix the common pitfalls of poor conversion tracking.

Complicated Web & Event Tracking

Other tracking tools & server-side tagging platforms require a level of expertise to set up quality tracking. We simplify your tracking build without sacrificing data quality — getting you the results you need without having to become a tracking guru.

Low User Match Rates

Thank-you-page tracking doesn't cut it anymore. Modern algorithms want richer signals that tell them who ACTUALLY converted & what their value was.

Missing Event Data

iOS & ad blocker restrictions all kill browser-based pixels. Up to 40% of your conversions never make it back to your ad platform, resulting in poor campaign optimization & performance.

Poor Campaign Optimization

When your conversion tracking is poor, so is your campaign performance. FunnelTrack's conversion signals get your campaigns the information they need to learn & optimize effectively.

Integrations

Plug into the stack you already run.

We pull conversion events from your funnel tools and push clean data to every major ad platform.

ClickFunnels 2.0
Funnel builder
Gravity Forms
WordPress forms
Unbounce
Landing pages
Custom webhooks
Coming soon
Calendly
Scheduler
Pipedrive
Coming soon
GoHighLevel
Coming soon
Why server-side

Good data in, better results out.

Ad-platform algorithms only learn from the data you send them. Feed them clean, server-side conversion events — including down-funnel signals like qualified leads and closed deals — and the AI learns faster, targets sharper, and finds more of the buyers that actually drive ROAS.

Join the waitlist →
app.funneltrack.com / quality

Event Match Quality

User data sent with every event
Event match quality score (web)
9.3/10
Additional conversions reported · CAPI
+26.3%
vs pixel alone
Email
100% of events
Phone number
100% of events
IP Address
100% of events
User Agent
100% of events
First Name
100% of events
Last Name
100% of events
ZIP code
100% of events
Click ID
100% of events
In the first 30 days, most brands see…
+25%
reported conversions
−15%
cost per acquisition
8.5/10
conversion event match quality
Early access

Join the FunnelTrack waitlist.

Be first in line for early access. We'll send launch updates and a spot in the private beta.

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Ready to optimize your ads on actual sales?

Join the waitlist for early access to the 14-day free trial and locked-in launch pricing.